NLDT Branding Guidelines
Header Typeface – Roboto
Body Typeface – Source Sans Pro
Color Palette Usage:
Full, official color palette: #0c090d – #f1e4e8 – #e2dcde – #ceb1be – #e5625e
Monochrome (#FFFFFF / #000000) for Black & White / Greyscale print or media
Other colors may be used, but not in tandem with ours, unless it is another branded logo.
(i.e. Twitch Logo on our stream overlay may not be recolored, but included alongside our media)
Team Name Usage
Always written NLDT
Displayed in all caps
Exceptions include if a game/engine does not allow capitalization, or when displaying the url of our website or social media, which should be typed in all lowercase, unless on an image. (i.e. the podcast album art, in which everything is capitalized)
Pronounced “Nailed It”, unless it’s being spelled out for a URL or clarification
Never to be written “Nailed It” in reference to the team
Trademark and Logo Usage
Do not stretch the logo, it should always be at a 1:1 ratio.
Do not put other logos or text on top of the logo. Any other logos can be used outside of the 1:1 ratio.
There are other “variations” of the NLDT dot that can be used (i.e. how the podcast and discord links are used) that need to be approved and colorized properly.
Website and Brand are maintained by Atlanta Digital Marketing and Photographer, Matthew Alexander (@mattagarr).